Ebook Retail Category Management (Fashion Series)By Deborah Fowler, Ben Goh
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Retail Category Management (Fashion Series)By Deborah Fowler, Ben Goh
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Retail Category Management was created to help undergraduate students majoring in retailing, marketing, or supply chain management understand the nature of the retail process. The text starts off with fundamental concepts, such as an explanation of the original eight-step category, before moving to more complex topics, including the latest models and concepts in the field. A final chapter on careers offers practical insights and examples to help students as they consider their career options. The text is structured so that anyone with a retail background can teach from it–even those not versed in category management.
- Sales Rank: #181073 in Books
- Brand: Fowler, Deborah C./ Goh, Ben K.
- Published on: 2011-01-21
- Original language: English
- Number of items: 1
- Dimensions: 10.60" h x .40" w x 8.90" l, .61 pounds
- Binding: Paperback
- 128 pages
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